Project

Logo Design

Date

Jan 2010

Amplotude® is a UK design led, premium streetwear brand.

Inspiration from Art, music, photography & design help us produce an eclectic apparel range with a critical flair. Clean lines with an attention to detail makes for a perfect combination of style & simplicity.

We were asked to develop a new brand identity for the brand , that would be highly versatile for large exhibition graphics down to clothing label sign offs.

The result was a stylized "A" icon. Dynamic curves with a negative space crossbar creates a simple, memorable icon for application across all forms of communication.