Project

Corporate Identity / Company Literature Design

Date

May 2010

The Secrets of Success Group is a unique collaboration between two very successful, entrepreneurial women who have followed proven systems and models to achieve success in both their personal and business lives.

SoS pulls together the ‘best of the best’ core principles of personal development and business coaching to give you the clarity, focus, belief and confidence to achieve whatever it is that success means to you.

We were commissioned to create the company's corporate identity ; with the brief to create a powerful brand that would reflect the company's core principles.

The brand device designed is an abstract letter "S" with an arrow representing the path to success.

The Colour red is synonymous with energy, power, strength and determination and is used throughout the brand identity

The font that was chosen for the Identity is Proxima Nova ; a subtle,clean modern sans serif font that compliments the logo device and reinforces the brands clear thinking.