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Graphic design in Cornwall - FridgePad Packaging Design
Packaging Design Conrwall FridgePad
Packaging Design iPad fridge mount

packaging DESIGN / Branding

FRIDGEPAD

The FridgePad is the first and only Apple iPad fridge magnet mount. Designed and developed by Woodford Design in the UK. The FridgePad mounts your iPad to your kitchen fridge so it's at the heart of your home and in perfect location for all the family to use for checking the news / weather, browsing the internet or reading cookery menus.

Brief

Create and design complete packaging for the FridgePad product. This consisted of outerpackaing / sleeve design and interior instructions.

Outcome

The packaging created carries screen-printed graphics based on the original technical drawings. These "blueprint" style images re-enforce the company's design background whilst also keeping away from the copycat branding that is usually associated with 3rd party Apple accessories in the market. The packaging is finished with a removable sleeve in vibrant orange which contains very polished imagery of the product with detailed information and barcode on the reverse. This method of using two separate elements to the packaging acts as a very adaptable solution to the issue of language barriers that comes with worldwide distribution of products. 

The inner tray is used to keep the unit firmly in place during transit without the use of excess plastic ties and waste, but also gives the product a great sense of luxury and makes the opening experience a special moment, far more than simply excited about the product itself. This creates that crucial emotive link with the customer whilst communicating the brands attention to detail and quality that is reflected in the premium product inside.

This alternative approach to the packaging of a 3rd Party iPad accessory instantly gives the product shelf appeal, communicates the brand's ethos and most importantly stands out from the crowd.

Project Deliverables

Packaging Design
Logo Design
Branding

Website

www.woodforddesign.com